YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities


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YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content.

During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to earn more income on the platform, from opening up subscriber memberships to more channels to merchandising options and a new video format that looks a lot like what Facebook launched earlier this year.

“YouTube is a vibrant community where everyone has a voice. Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs,” writes YouTube’s chief product officer, Neal Mohan, on YouTube’s creator blog.

Here’s everything YouTube announced this week:

Channel Memberships

YouTube is now calling its Sponsorships “Channel Memberships” and expanding the feature to channels that are part of the YouTube Partner Program and have 100,000 or more subscribers.

Previously, when they were called Sponsorships, YouTube had made the Channel Membership option available to a select group of creators, allowing subscribers to pay a monthly fee of $4.99. Subscribers that pay the monthly fee have access to account badges, emojis,

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