Will Your Current Email Newsletter Be Successful in 2019?


Digital Marketing / Email - 28 Views 0

Given the ongoing success of online advertising and social media, no one could blame you for thinking newsletters are outdated—but don’t fall into that trap! Even with all the different avenues available to generate business, email marketing still remains one of the most effective ways to increase revenue. And neglecting your email newsletter will most certainly be bad for business.

So whether you’re in charge of the company newsletter, or you’re trying to convince your boss to include one, this article can help. Read on to learn what will make the best email newsletters in 2019.

Why send an email newsletter?

If you’re not already prioritizing email newsletters as part of your marketing mix, it’s time to consider them. Why?

These monthly, weekly, bi-weekly, or even daily emails are a powerful tool that allow you to engage your audience. Whether it be company-related updates or helpful tips and advice, they’re a fantastic way to boost brand advocacy, increase audience engagement, and drive more sales.

According to the Email Newsletter Usability Report produced by the Nielsen Norman Group, recipients feel emotionally attached to newsletters.

Newsletters are something your readers can expect regularly, and they help you develop an ongoing relationship with subscribers. This helps you establish a bond

Read from Campaign Monitor