Why You Must Publish Frequently (But Keep Quality High!) – Here’s Why #210


Digital Marketing / SEO - 13 Views 0

One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently. 

In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there. 

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Mark: Eric, here at Perficient Digital, we’ve developed advanced content marketing strategies for major brands that drive brand awareness and consumer interests, but we also use that content to gain big SEO wins for those businesses. Now, a question I hear a lot about that is, “Does it matter how frequently a company publishes content, at least for SEO purposes?”

Eric: Sure. It can make a difference, but it’s not the only factor.

Mark: What do you mean by that?

Eric: To answer that, let me tell you a tale of four sites, all in one single marketplace.

The chart that you’re looking at right now shows the number of content updates in a year

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