Why Personalized Email Marketing is Essential to Customer Retention

Email

Digital Marketing / Email - 13 Views 0

Without a strong plan in place for customer retention, your business could be endlessly spinning its wheels when it comes to customer acquisition. It’s one thing to attract a customer, but keeping them by your side for the long haul is another story entirely.

When you’re ready to start getting serious about building long-term loyalty, look to personalization. With highly relevant emails sent to the right customer at the right time, you can build an audience of loyal customers who support your business time and time again.

How personalization relates to customer retention

Think modern shoppers aren’t loyal? Think again.

According to Adobe’s Digital Index, 40% of e-commerce revenue is generated by only 8% of repeat customers. With such a large portion of sales (almost half, in fact) coming from such a small segment of customers, it’s a little bit easier to understand why customer engagement and customer retention are essential to the long-term success of an online business.

The question is: How do you go about keeping those first-time customers happy, engaged, and loyal to your brand?

Personalization via email marketing is a big piece of the puzzle. By delivering hyper-relevant messages to the inboxes of the right customers at the right time, you show

Read from Campaign Monitor

Comments