Why Content Quantity Should Not Be Your Marketing Priority – Here’s Why #94

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When it comes to spicy food, more isn’t always better. The same may apply to your content marketing efforts. Find out why you should prioritize content quality over quantity in most cases.

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Eric: Mark, one of the common questions asked about content marketing is which is more important, quantity or quality? In other words, is it a better strategy to try to make every content piece the highest quality, or just try to publish as much and as often as you can?
 
Mark: Yes.
 
Eric: Huh?
 
Mark: What I mean is, it depends. But spoiler alert. For the vast majority of marketing situations, I’m going to come down on the side of quality. 
 
Eric: Well maybe we should start by explaining the arguments for each side?
 
Mark: Good idea.

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