What is the future of loyalty?


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Loyalty schemes are facing widespread upheaval, and as such brands and retailers are scrambling to find the magic formula to keep people coming back time and time again.

In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and reporter Ellen Hammett look at the different ways brands are rewarding people for their loyalty.

Is recognising longevity now the answer to incentivising profitable customer relationships? Or is building a community the answer? Hear what brands including Sainsbury’s, Sky, Virgin and Sephora are doing to make up your mind.

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