What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)


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Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it.

Now removed from the dim outlook that businesses faced at the beginning of 2018, Facebook has and will remain an essential tool for brands’ marketing strategies moving forward.

In our big State of Social Media 2019 Report, we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network.

And although we continue to see a dramatic rise in the usage and effectiveness of Stories content, traditional posts in the Facebook News Feed offer a powerful outlet for brands looking to generate engagement and traffic.

Which is why we asked our friends at BuzzSumo to help us put together a massive data set looking at the top Facebook posts over the past year. In total, we dwindled down more than 777 million posts to 500 of the most popular, according to total engagements. The top 500 Facebook posts represent more than one billion engagements across Facebook.

Today we’re excited to share everything we learned about the most successful posts to help guide your Facebook marketing strategy in 2019.

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