Keith Weed is retiring as chief marketing and communications officer of Unilever after 35 years with the company &- eight of which were spent as its marketing boss.
As the FMCG giant’s top marketer, Weed has been a champion of sustainability, diversity and a better digital ad ecosystem for both the company and the industry as a whole.
Most recently, he called for urgent action on influencer marketing, pledging that Unilever would increase transparency in digital marketing. He has also been a regular columnist for Marketing Week for years, covering issues such as digital transparency, inclusivity and brand purpose.
Weed will leave the company at the beginning of May next year. No decision has yet been made on his successor, with that not likely to take place until& Alan Jope takes over as CEO of the company in the new year. Weed’s& decision to retire comes just one week since CEO Paul Polman revealed his departure from the company.
Weed joined Unilever in 1983 and held a variety of roles, including head of global homecare and hygiene and senior vice-president of hair and oral care, before being made chief marketing & communications