The funding mirage: How to secure international investment from emerging markets

Startups

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Looking for funding as a startup in Latin America is a lot like looking for a watering hole in the middle of the desert. You know it’s out there, but finding it in time is a life or death situation.

Granted, venture capital investment in the region is at an all-time high, with leading firms like Andreessen Horowitz, Sequoia Capital and Accel Partners having made inaugural investments in markets like Colombia, Brazil and Mexico, respectively. But, at the same time, while startup founders might be tantalized by the news of big investments happening around them, as many of them get closer to the funding stage themselves, they often realize it’s nothing but a mirage.

And this isn’t just a problem in Latin America. All over the world, startups are struggling to find investment, as VCs are investing more money in fewer deals in the endless search for the next unicorn. Due to a dwindling number of VC deals in both the United States and Europe, even entrepreneurs in established ecosystems are having to look further afield for the

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