The data giving marketers new insight into direct mail

Marketing

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There’s a way to uncover the latest data to help you find out how your mail campaign can perform. Royal Mail MarketReach has developed a new, improved Insight Engine based on data from JICMail &- the direct mail industry’s new audience measurement standard. It’s a powerful tool that can help you drive success.

JICMail is changing the face of marketing. As you may be aware, since its launch in January, JICMail &- the Joint Industry Committee for Mail &- provides advertisers and their agencies with insight and metrics on their channels, so they can have a better understanding of mail.

The data, captured by global research agency Kantar TNS, uses a diary that follows each piece of mail over four weeks across a nationally representative sample of 1,000 UK households. The results were used to create a unique interactive tool to help people understand the impact of mail when considering carrying out a mail campaign.

See and influence the results you can expect, before your next campaign has landed.

The results are often enlightening and reveal the real impact of mail on customers. Not only that, for the first time marketers can use our new Insight Engine to truly benchmark their mail investments against

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