Diet Coke unveils two new flavours and redesigned cans
Diet Coke has introduced two new flavours to its product line with Blueberry Acai and Strawberry Guava joining the family alongside new-look cans.
The release follows the introduction of flavours, Exotic Mango, Feisty Cherry, Ginger Lime and Zesty Blood Orange last year. The drinks giant says the launch helped spark a turnaround for the brand after seeing sales grow for four consecutive quarters after at least five years of decline, according to Nielsen data.
Diet Coke Blueberry Acai and Strawberry Guava were selected from a shortlist of 20 options and tested with more than 2,000 residents in the US.
The brand says it aims to “satisfy adventurous fans’ thirst for bolder tastes and more dynamic experiences”.
“We focused on modernising Diet Coke to appeal to a new consumer base while at the same time connecting with our core drinkers by preserving the essence of what makes this brand so special,” Rafael Acevedo, group director at Diet Coke says.
“We took smart risks in our approach to this holistic brand re-stage, and everything worked together to generate excitement and draw new fans to the brand.”
The new flavours and packaging are supported by Diet Coke’s £10m campaign ‘Because I