In everyday conversation, the definition of marketing firm versus agency doesn't matter all that much -- but, nowadays, most people aren't relying on conversation alone when looking for help from a business.
Instead, they're using search engines.
People conduct online research quickly -- in fact, 92% of searchers choose a business on page one of search results. With such speedy decision-making, it's critical you know which search terms will serve you the business most likely to help you succeed.
For this reason, it's vital you know whether you need to search "marketing firm" or "marketing agency". While they sound similar, they typically offer vastly different services.
Here, we're going to explore the difference between marketing firms and marketing agencies to ensure you're able to find the business best-suited for your needs.
Consider the term "law firm". I'm willing to bet you associate that term with a group of professionals with a specialized range of services who all work for one company or organization.
A marketing firm is incredibly similar in nature.
In the traditional sense, a marketing firm is a group of professionals who likely specialize in one or two areas of marketing.
PR firms, for