Is Relevance the Most Important Google Factor? Interview with Gerry White

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We’re back with a new guest for our cognitiveSEO Talks series, Gerry White, an SEO expert with broad knowledge in analytics, digital and search marketing strategy, social marketing and a lot more. With almost 20 year experience in digital, Gerry is a technical marketing consultant that has worked with companies such as BBC, McDonald’s, Gordon Ramsey, Premier Inn or DirectGov. Gerry has been creating, promoting and analyzing websites and more recently apps for companies across the world and he is also a speaker on international conferences. At the moment he is working at Just Eat.

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Working with so many companies and big-name brands, Gerry acknowledged a vast experience. As Gerry mentioned in the cognitiveSEO talks, he’s always testing and does case studies on the go. For him and his team, it is very important to offer the user a great experience and always look at all the different ways people are navigating a site. He gives a rule of a thumb: 

Everything has to be super simple with site architecture. The bigger the sites, the more complicated things are. You need to make sure the SEO basics are right.
Gerry White
SEO Consultant at JUST EAT and Co-organiser of ConferenceTakeItOffline.co.uk @Dergal / TakeItOffline.co.uk

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In his spare time, Gerry helps organize the TakeItOffline digital round tables with businesses, consultants and agencies. You should listen to this interview with Gerry White as you’ll get lots of insights and tips for creating better websites and make them loved by the user and Google. We wouldn’t want to spoil the talk for you so go ahead and discover it yourself. 

Improving the title tag will have a significant impact on SERP.
Gerry White Gerry White
SEO Consultant at JUST EAT and Co-organiser of ConferenceTakeItOffline.co.uk @Dergal / TakeItOffline.co.uk

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Tackled Topics:

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  • The biggest challenges in scaling your SEO efforts;
  • How Gerry White uses testing for his clients;
  • Strategies
Read from SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

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