How to promote your Instagram: 13 ways that actually work


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It’s time to rethink how to promote your Instagram account.

Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today.

Based on recent Instagram stats, the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.

As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

In this guide, we’ve broken down 13 totally actionable ways to do exactly that. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion.

1. Ramp up your content production

There’s no shortage of Instagram content you can publish to fill up your feed.

Customer photos. Memes. Bite-sized videos.

And that doesn’t even scratch the surface of what’s available to you.

To figure out what performs the best among your audience, you’re going to need to experiment. That means ramping up your content production and posting more frequently.

Publishing to Instagram at least once a day is within the platform’s best practices. Heck, major brands like TopShop and H&M post up to

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