I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognize (even without the brand's name attached).
But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?
If you're in the process of creating a logo for your company, you're in a unique position to make a powerful impact on how consumers perceive your brand.
Everything you do, say, and, display as part of your new business will tell your prospects more about your company's identity. It's vital to ensure from the beginning that you present a cohesive and clear statement regarding your company's message.
And while a logo may seem quite simple to create, designing a great one isn't always easy. It involves a lot of market research, a deep knowledge of your buyer personas, and thoughtful consideration of the principles of logo design. Often, designers find themselves creating many iterations of a single logo before getting it "just right."
So, where do you even begin to design a logo?