Redundancy can feel like a kick in the guts to any marketer.& It affects your confidence, creates professional and personal uncertainty, generates stress and makes you feel like you have lost control of your life.
Of course, some people welcome their role becoming surplus to requirements and the financial settlement that goes with it. They may even engineer their own exit to enable them to take their life in a new direction.
Yet even for those who don’t see it coming, redundancy can also be a positive for marketers in the long-term, so long as they treat the time off as an opportunity to re-evaluate what’s important to them and construct their next steps wisely to ensure they are desirable to future employers.
David Shortland, marketing director of& NOW:Pensions, has experienced redundancy twice but says he’s come back stronger.& He was first made redundant from his post as marketing director for Columbus Insurance Services in 2009 following the financial crash, while a subsequent role as head of global marketing at RSA was made obsolete in 2014. He and his team were made redundant following a restructure and the sale of the business.
“The first time was a shock. It was a business decision, yet