Gambling companies deny agreement reached on live broadcast ad ban

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Britain’s biggest gambling companies have denied that they have agreed to ban adverts airing during live sports broadcasts.

The BBC reported earlier today& (6 December) that The Remote Gambling Association (RGA), which has members including Bet365, William Hill, Betfred, Ladbrokes and Paddy Power, had struck a deal to ban “whistle-to-whistle” television advertising. However, the organisation has since denied such a deal has been reached.

RGA CEO Clive Hawkswood told iGamingBusiness.com& that “the BBC have got it wrong. There is no agreement on any proposals yet let alone an announcement”.

It is understood that measures being discussed include a total ban on pre-watershed advertising, banning ads promoting in-play odds and the restriction of gambling ads to one slot per commercial break. However, no decision has yet been taken and if it was would take at least six months to come into force.

The bans would not include horse racing.

Kenny Alexander, chief executive of& Ladbrokes& and Coral owner GVC, spoke out in October in favour of a ban on gambling ads. It is thought increasingly likely that if the industry does not take action the government may legislate to do so.

The government has already praised a ban on whistle-to-whistle ads. The secretary of state for digital,

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