Firework officially launches a short-form video storytelling app, backed by Lightspeed

Startups

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Facebook usage has declined for the first time in a decade, while video-centric apps like TikTok are being touted as the future of social media. Entering this redefined playing field comes Firework, a fast-growing social video app whose clever trick is something it calls “reveal videos” — a way for creators to take both horizontal and vertical video in one shot from their mobile device. Video viewers can then twist their phone as the video plays to watch from a new perspective and see more of the scene.

While Snapchat pioneered the idea of vertical video, newer companies are trying to free viewers from format constraints.

For example, Jeffrey Katzenberg’s mobile streaming service Quibi is pitching its ability to offer an ideal viewing experience no matter how you hold your phone. As Quibi CEO Meg Whitman explained last week in an interview at SXSW, the company has “created the ability to do full-screen video seamlessly from landscape to portrait,” she said.

That sounds a lot like Firework, in fact.

Firework has filed a patent on its own flip-the-screen viewing technology, which it believes will give creators new ways to tell stories. Besides letting viewers in on more of the action, “reveal videos” also

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