Facebook urged to offer an API for political ad transparency research

Europe

Technology / Europe - 42 Views 0

Facebook has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and being amplified on its platform.

A coalition of European academics, technologists and human and digital rights groups, led by Mozilla, has signed an open letter to the company demanding far greater transparency about how Facebook’s platform distributes and amplifies political ads ahead of elections to the European parliament which will take place in May.

We’ve reached out to Facebook for a reaction to the open letter.

The company had already announced it will launch some of its self-styled ‘election security’ measures in the EU before then — specifically an authorization and transparency system for political ads.

Last month its new global comms guy — former European politician and one time UK deputy prime minister, Nick Clegg — also announced that, from next month, it will have human-staffed operations centers up and running to monitor how localised political news gets distributed on its platform, with one of the centers located within the EU, in Dublin, Ireland.

But signatories to the letter argue the company’s heavily PR’ed political ad transparency measures don’t go far enough.

They also point out that some of the steps Facebook

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