Facebook under fresh political pressure as UK watchdog calls for “ethical pause” of ad ops

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The UK’s privacy watchdog revealed yesterday that it intends to fine Facebook the maximum possible (£500k) under the country’s 1998 data protection regime for breaches related to the Cambridge Analytica data misuse scandal.

But that’s just the tip of the regulatory missiles now being directed at the platform and its ad-targeting methods — and indeed, at the wider big data economy’s corrosive undermining of individuals’ rights.

Alongside yesterday’s update on its investigation into the Facebook-Cambridge Analytica data scandal, the Information Commissioner’s Office (ICO) has published a policy report — entitled Democracy Disrupted? Personal information and political influence — in which it sets out a series of policy recommendations related to how personal information is used in modern political campaigns.

In the report it calls directly for an “ethical pause” around the use of microtargeting ad tools for political campaigning — to “allow the key players — government, parliament, regulators, political parties, online platforms and citizens — to reflect on their responsibilities in respect of the use of personal information in the era of big data before there is a greater expansion in the use of new technologies”.

The watchdog writes [emphasis ours]:

Rapid social and technological developments in the use of big data mean that there is limited knowledge of

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