Cross-network insights to drive your paid strategy


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The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace. More networks in play, means the need for more experimentation, optimization and analysis.

However, generating cross-network insights can be time intensive, hard-to-digest and just plain tough. In fact it ranked as the second biggest challenge facing social marketers in our 2018 Index. There’s good news though! We are excited to announce that Sprout’s Cross-Network Paid Performance Report is here to help. By working campaign-level paid data from Facebook (including Messenger), Instagram, LinkedIn and Twitter as well as their associated audience networks into one report, you’ll get that time back and a few major benefits.

A complete look at social ROI and spend

For many, just getting an accurate account of Cross-Network spend in one place will be a big win. Now in Sprout you can understand spend, conversions, impressions, cost-per metrics and more in one report without any additional work–and then easily aggregate and sort every campaign from each network by

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