Create your social media campaign plan for 2019 (with editable worksheets)

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Welcome to planning season!

For social marketers, this is the most exciting time of the year.

Oftentimes it’s the most stressful, too.

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing.

And after all, the social landscape took quite a few twists and turns in 2018.

We saw Facebook’s algorithm update rock the business world, for starters. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience.

Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts.

Sounds like a lot to process, right? How can you possibly turn these trends into a concrete plan?

Don’t panic.

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Regardless of your industry or audience, this approach to planning can work

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