Could One Little App Replace All the Gift Cards in the World? Giift Thinks So.


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If you’re among the countless thousands of Americans who have a pile of gift cards and coupons slowly gathering dust somewhere in a drawer in your kitchen, guess what? You’re a human.

You’re also a prime target for

Giift calls itself “the Loyalty Marketplace” — “the simplest, smartest, most intuitive way to manage loyalty programs online.” The platform unites loyalty programs — gift cards, airline miles, hotel points, and more — from thousands of brands and business in a one app.


For brands, Giift wants to make it easier to design and administer loyalty programs for customers. Which could be a big deal, particularly for little companies that lack the bandwidth and the resources of the big boys to mount a loyalty program on their own steam. And customers be shopping for deals, am I right?

For users, Giift is a way to manage all of their different loyalty programs, track how much value they have with different brands, and even make exchanges between different programs. Not a big United flier these days? Cool. Swap those airline miles for some sweet hotel points at the Sheraton. Or at least, that’s the idea. (Neither United nor Sheraton are customers of Giift.

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