Ad industry calls for no deal Brexit to be ‘taken off the table’ after Prime Minister loses vote
The ad industry has called for the no deal option to be “taken off the table” after parliament rejected the Prime Minister’s Brexit plan by a staggering 230 votes.
The result shows there is no majority support for the government’s Withdrawal Agreement but gives no clear guidance as to the way forward or a version of the agreement that could claim support. The Advertising Association (AA) is, however, calling on the government to quickly come up with a viable alternative to reduce uncertainty for business and remove the option for no deal that it believes would be “hugely disruptive”.
The AA says the ad industry has three major concerns: cross-border data flows; the plurality of broadcasting channels to carry cross-border advertising; and a flexible migration system.
“The UK is the world’s most internationally diverse hub for advertising, generating stellar growth in exports and a strong trade surplus in advertising services. The choices we make over the coming weeks will determine our post-Brexit success and if there is a flexible, business-friendly system we will have higher growth and stronger exports, than if we have a highly-restrictive regime,