Category : Digital Marketing

Digital Marketing / Analytics - 10 years ago

Using Compete.com to sell SEO

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let’s look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let’s say we are tent...

Digital Marketing / Analytics - 10 years ago

Brett Crosby Interviewed by Eric Enge

Brett Crosby The following is the transcript of an interview of Brett Crosby, Senior Manager of Google Analytics, conducted in several sessions in January, 2007. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin...

Digital Marketing / Analytics - 10 years ago

Latest Interview: Google’s Brett Crosby

The Google Analytics team recently announced a whole series of updates that focused on new enterprise class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API...

Digital Marketing / Analytics - 10 years ago

What Are You Going To Do Today?

One thing to keep in mind when digging into your analytics data is whether or not your research has the possibility of causing you to do something. Many pundits like to refer to this as making it actionable. I think this is a pretty good way of exp...