Category : Digital Marketing

Digital Marketing / Video - 1 year ago

YouTube to end Annotations in May

Bloomua / Shutterstock.com Google has decided to discontinue its Annotations Editor beginning May 2, making annotations — any text, links or hot spots layered over a video — no longer available to creators. Since offering End Screens and...

Digital Marketing / SEO - 1 year ago

Mapping keywords to the buyer journey in SEO

I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search r...

Digital Marketing / Marketing - 1 year ago

Why You Need a Growth Marketing Framework

WD-40 is a product that is well-known for its lubricating properties. If you have squeaky hinges or a bolt that is on too tight, you can use this little can of miracle spray and solve the problem. It was first developed in 1953 by chemist Norman Lars...

Digital Marketing / Content - 1 year ago

9 Creative Snapchat Ideas for Brands

Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do...