Category : SEM

Digital Marketing / SEM - 8 months ago

Unifying Your Search and Social Ad Strategies

Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join...

Digital Marketing / SEM - 9 months ago

How to outdo the PPC robots in shopping ads

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve lear...

Digital Marketing / SEM - 9 months ago

Bing Ads launches mobile price extensions

Price extensions are available in the US and rolling out to international markets this month. The post Bing Ads launches mobile price extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.