Category : SEM

Digital Marketing / SEM - 4 months ago

There is no reason to manage bids manually

Bid management is not traditionally thought to be part of a marketing job so why do so many search marketers manage a handful of bids? How did bid management creep into the job description? I believe the task rose out of necessity because when pay-pe...

Digital Marketing / SEM - 5 months ago

Are you holding your funnel accountable?

Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your funnels ...