Category : Analytics

Digital Marketing / Analytics - 3 months ago

From funnel to flywheel

If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, b...

Digital Marketing / Analytics - 3 months ago

Google Data Studio comes out of beta

Google’s two-year-old free reporting and data visualization platform, Google Data Studio, is now generally available. Integrations and data connectors. Data Studio, now part of Google Marketing Platform, has native integrations with Google Ana...

Digital Marketing / Analytics - 4 months ago

You Got The Click! Now What?

Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But...

Digital Marketing / Analytics - 5 months ago

7 easy ways to multiply your conversions

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing...