Category : Analytics

Digital Marketing / Analytics - 7 years ago

10 Cool Things you can do with IndexTools

By Eric Enge One of the tools that we have been evaluating during our Analytics Study is IndexTools. IndexTools is a powerful web analytics tool that is available at a relatively low price. I sat down with Dennis R. Mortensen, IndexTools COO, and we...

Digital Marketing / Analytics - 7 years ago

Web Analytics and Cookies

By Eric Enge This article will review the several different ways that analytics software packages implement first party cookies, and how it affects the accuracy of the data you receive from those software packages. The solutions chosen have interesti...

Digital Marketing / Analytics - 7 years ago

Jim Sterne on Social Media Metrics

Key Points Jim provides great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be...

Digital Marketing / Analytics - 8 years ago

Adam Lewis Interviewed by Eric Enge

Adam Lewis Adam is a digital strategist who specializes in online marketing strategy, site optimization and analytics, search engine marketing, product and social web integration. Adam was most recently a Senior Product Specialist at Google Latin Ame...

Digital Marketing / Analytics - 8 years ago

New Data on the Value of SEO

Presumably anone who reads this blog really does not need to be convinced of the value of SEO, but chances are that all of you have run into situations where you are trying to explain to someone else of the value of SEO. This is often a very challen...

Digital Marketing / Analytics - 9 years ago

Using Compete.com to sell SEO

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let’s look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let’s say we are tent...

Digital Marketing / Analytics - 10 years ago

Brett Crosby Interviewed by Eric Enge

Brett Crosby The following is the transcript of an interview of Brett Crosby, Senior Manager of Google Analytics, conducted in several sessions in January, 2007. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin...

Digital Marketing / Analytics - 10 years ago

Latest Interview: Google’s Brett Crosby

The Google Analytics team recently announced a whole series of updates that focused on new enterprise class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API...