Category : Analytics

Digital Marketing / Analytics - 1 week ago

Put your value proposition to the test

When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that tell your visitors why they are in the right place and why they should continue exploring on your site. The value p...

Digital Marketing / Analytics - 3 weeks ago

Three must-read ABM trends for 2017

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and i...