Category : Analytics

Digital Marketing / Analytics - 2 weeks ago

The new age of ‘customer’ data

The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said goodbye to a handful of platforms and brands in 2018 (R.I.P. LittleThings, Go90s, Rocketfuel), the next big thing may...

Digital Marketing / Analytics - 3 weeks ago

Confirm the integrity of your data

Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest, intense competitive pressure, and lightening-speed product innovation, the sheer volume of data that...

Digital Marketing / Analytics - 1 month ago

Unlocking metrics that matter

The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also be a double-edged sword. To borrow loosely from the title of a popular book, the ability to measure everything ca...

Digital Marketing / Analytics - 1 month ago

Where is Google Attribution?

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the...

Digital Marketing / Analytics - 2 months ago

What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers t...