CAN-SPAM Best Practices for 2019


Digital Marketing / Email - 9 Views 0

If you didn’t already have enough considerations as an email marketer, there’s a major one you should be aware of. Along with deliverability, email reputation, and avoiding the spam filter, you also need to consider how anti-spam laws affect you.

In the EU, pretty much everyone is aware of GDPR. However, in the United States, the major email law is the CAN-SPAM act, which can force you to pay a fine of up to $42,530 if you’re not careful.

To ensure that you never have to go through the hassle of paying a fine, here’s everything you need to know about CAN-SPAM best practices.

What is the CAN-SPAM Act?

The CAN-SPAM act is a law that was passed way back in 2003. The acronym stands for “Controlling the Assault of Non-Solicited Pornography and Marketing.”

As you might have guessed, this means marketers cannot send commercial messages to consumers without their permission. This applies to email marketing, as well as to any other form of digital communication.

The CAN-SPAM Act is meant to clear the digital streets for consumers to move freely, without having to worry about finding their actual emails under the pile of commercial emails they have no interest in.

If you’re wondering, there aren’t

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