Bumble launches Spotlight, its own version of Tinder’s Boost

Mobile

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Bumble, currently Tinder’s biggest rival in the dating app market, today launched its own version of Tinder’s “Boost” feature. On Bumble, it’s being called “Spotlight,” and allows users to pay to bump their profile to the front of the queue in order to be seen by more people than they would otherwise.

Very much like Tinder Boost, the idea here is that getting to the front of the line will allow you to pick up matches more quickly, as you don’t have to wait until users swipe through other profiles before they see yours. Plus, depending on how far in the back of the line you are typically, Spotlight could help you be seen by those who would have never made it to your profile page at all.

Spotlight — or Boost, for that matter — isn’t something every dating app user needs.

Dating apps today organize their queues with profiles based on a number of factors — including things like profile popularity, whether you swipe right on everyone or are more selective, whether your photos are higher quality or blurry and many other signals. If you tend to get matches easily on the apps, you may not need Spotlight. But if

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