Adblock Plus wants to use blockchain to call out fake news

Europe

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eyeo, the company behind the popular browser-based ad block product Adblock Plus, is no stranger to controversy. Which is just as well given its new “passion project”: A browser add-on that labels news content as ‘trusted’ or, well, Breitbart.

The beta browser extension, which is called Trusted News (initially it’s just available for Chrome), is intended to help Internet users spot sources of fake news when they’re exposed to content online.

And thus to help people avoid falling for scams or down into political sinkholes — at least without being aware of their inherent bias.

The system, which is currently only available for English language content, “democratically scores the integrity and trustworthiness of online news sources”, as eyeo puts it.

After being added to Chrome, the browser extension displays a small green check mark against its icon if a news source is deemed to be trustworthy.

Or you might see an orange colored ‘B’ — denoting ‘bias’ — as in the below example, for the ‘alt right’ news website Breitbart…

The extension can also deploy flags for untrustworthy, satire (denoted with a little blue smilie), clickbait, user-generated content, malicious or unknown — the latter if the site hasn’t yet been classified.

It’s not clear how many sites have been classified via the system at this

Read from Europe – TechCrunch

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