9 YouTube stats to inform your marketing strategy in 2019

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When YouTube first arrived in 2005, few likely had any idea how valuable it would become.

The first video, “Me at the Zoo,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day.

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront.

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success.

1.     There are 1.9 billion active users on YouTube

Currently, there are 1.9 billion active monthly users logging into YouTube. That’s one-third of all the people online and a heck of a lot of opportunity for any business.

YouTube’s popularity spans 91 countries and 80 different languages, covering about 95% of the global online population.

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast.

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

2.     YouTube is the second-most visited site in the world

According to

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