7 Newsletter Email Subject Line Tips to Inspire You

Email

Digital Marketing / Email - 30 Views 0

In any relationship, your opening line sets the tone for what’s to follow and emails are no different. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA).

A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. In fact, 69% of email recipients report email as spam based solely on the subject line.

Even if your subscribers don’t report an email as spam, people typically look to the subject line to determine whether or not to open the email at all, so it needs to be as inviting as possible.

Clever, attention-getting email subject lines have the effect of increasing engagement and keeping your emails where they belong, in the inboxes of your prospects. That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns instead of leaving them as a last minute item to be completed right before you hit send.

How to write email subject lines that get results

Before we look

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