When Facebook announced earlier this year that it would introduce a dating feature, the reaction was mixed.
In some places, there was excitement. In a way, it made sense -- Facebook's mission, so it says, is to "bring the world closer together."
It was enough to jolt the competition, anyway. The day it was announced at the company's annual F8 developer conference, the stock price of Match Group -- one of the largest corporations in the online dating space -- plummeted.
$MTCH stock price behavior on F8 2018 day one. Source: Google
But on the other end of the reaction spectrum, there were concerns. Despite Facebook's reassurance that users' friends wouldn't see that they're using the dating app -- and that their dating profiles would be independent of their core network ones -- people had privacy concerns.
After all, the announcement came after a year of privacy-related scrutiny for Facebook. There were offline safety concerns, too -- especially when it was revealed that the app would be designed to allow users to see nearby events that their matches might attend.
And since it was revealed last week that Facebook is, in fact, testing a dating app -- internally,