Packaging is something we're bombarded with on a daily basis. Creating an eye-catching packaging design that suits the product, stands out on crowded shelves, and doesn't cost a fortune to produce is a real challenge.
In this post, we've rounded up standout examples of packaging designs to guide your efforts. For more inspiration, jump to page 4 where you'll find a list of handy free online packaging design resources.
Now more than ever, packaging design matters. A economic struggles and rising concern for environmental issues have added new challenges for packaging designers. Read on to explore the design trends shaping the packaging landscape right now.
01. Manos de Cacao
Premium bean-to-bar chocolate brand Manos de Cacao wanted packaging that felt simultaneously timeless and eye-catching. Inspired by the company’s local production process, Mexico-based studio Anagrama combined messy handmade textures with a vibrant colour palette and clean layouts. The result is a new visual system for the brand that places sophistication at the forefront and evokes an appropriately organic undertone.
“Making a ton of stains by hand with different tools and choosing the right ones for each box was challenging,” says David Gutiérrez, partner and creative