A 404 page, if you don't know, is a standard response code in HTTP telling the user, in effect, that they've clicked on a broken link. If you're designing a website, you're going to need one. 404 error pages have traditionally been an immense source of frustration, but in recent years, creatives have been using them as an opportunity to add something to the site. More and more, we're seeing bespoke 404 pages that use humour, great UX or beautiful design to sweeten the pill of finding you're in the wrong place.
Done really well, a 404 page can become a mini-ambassador for the website itself. It might even be shared on Twitter or relevant blogs as an example of the site's keenness for customer service or unique approach to design. The 404 error pages we present here have achieved all this and more, so take a look and be inspired to think outside the box with your own.
Gym Box is a gym company that aims to offer "the most unique and diverse classes in London". The limits of that claim might be the kind of magnificent 80s fitness spectacle that appears on its 404